The advertisements above were put up to promote movie-viewing by a group of cinemas.
1. What is the underlying message of the advertisements to encourage more people to go to the cinema to watch movies?
[The advertisements are indicating that life in reality is different than life in movies, in which the latter normally portrays the 'ideal situation' of a story. Thus, the underlying message is that people should visit cinemas more often and enjoy the wonderful movies, which have positive scenarios such as success, happiness and a 'happy ending'. In other words, the adverts lay claim that cinemas are places of paradise to escape from the daily hectic unforgiving life of reality.]
[The advertisements are indicating that life in reality is different than life in movies, in which the latter normally portrays the 'ideal situation' of a story. Thus, the underlying message is that people should visit cinemas more often and enjoy the wonderful movies, which have positive scenarios such as success, happiness and a 'happy ending'. In other words, the adverts lay claim that cinemas are places of paradise to escape from the daily hectic unforgiving life of reality.]
2.How is the idea of fantasy as seen in the romantic movie "Titanic" and the idealized version of whales in the movie "Free Willy" contrasted with the slogan "reality sucks" of the print advertisements?
[The advertisements actually depict the idea that reality and movies are two totally different entities. The film 'Free Willy' explains about a young boy Jesse who befriends Willy, an Orca caught by whalers. Both of them eventually become best friends, and at the end Jesse sets Willy free. Willy is seen to 'leap to freedom' in the poster. However, in reality, it is highly unlikely for a whale and a human to be friends. The advertisements focuses on this notion, and shows that a whale would rather 'leap and consume (a human)' instead. As for the award-winning motion picture 'Titanic', a classic love tale of Romeo and Juliet is told and the couple have a pleasant time on the bow of the ship. Comparing to the picture of the advert, a seagull is seen to be biting the girl's nose, clearly showing that the couple is suffering from a stroke of bad luck in their honeymoon. Thus, the advertisements tell that life in reality has many unpleasantries, unlike the situation in movies where all things turn out fine.]
[The advertisements actually depict the idea that reality and movies are two totally different entities. The film 'Free Willy' explains about a young boy Jesse who befriends Willy, an Orca caught by whalers. Both of them eventually become best friends, and at the end Jesse sets Willy free. Willy is seen to 'leap to freedom' in the poster. However, in reality, it is highly unlikely for a whale and a human to be friends. The advertisements focuses on this notion, and shows that a whale would rather 'leap and consume (a human)' instead. As for the award-winning motion picture 'Titanic', a classic love tale of Romeo and Juliet is told and the couple have a pleasant time on the bow of the ship. Comparing to the picture of the advert, a seagull is seen to be biting the girl's nose, clearly showing that the couple is suffering from a stroke of bad luck in their honeymoon. Thus, the advertisements tell that life in reality has many unpleasantries, unlike the situation in movies where all things turn out fine.]
3.What is the stereotypical image of wild animals in captivity and love cruises?
[The oversimplified image of wild animals in captivity as shown in films is that a friendship bond would be formed between the wild animal and a human, where mutual acceptance and assistance exist. This, in fact, is rare in reality and a wild animal needs to undergo vigorous taming programmes to be eligible as a domestic pet. As for love cruises - the name says it all - people are tricked into believing that one can find his or her lifetime partner on board these cruise. Therefore, if the setting of the movie is as such, a typical romance story is expected. However, given a dose of reality, love is such an abstract feeling - that no one can fully explains it - that love cruises are just a sham.]
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